Title
"A ras de suelo": candidate appearances and events in Mexico´s presidential campaign
Author
Benton, A.
Langston, J.
Access level
Open Access
Subjects
Summary or description
This work examines a crucial part of modern presidential campaigning in Mexico: candidate appearances in municipalities. It also traces the changes in presidential campaigning over the past 30 years and finds that modern campaigning does not just involve mass media appeals, but also “the ground war,” that is, candidate visits to cities and towns all across Mexico. To understand how parties in Mexico strategize the candidate appearance schedule, we have gathered a unique data-base that examines all the municipalities visited by each candidate to understand how campaign teams spend valuable resources.
El trabajo describe una parte crucial de las campañas modernas presidenciales en México: las visitas de los candidatos a las localidades. Nosotras revisamos la historia de las campañas presidenciales y describimos cómo la competencia electoral y las reformas electorales las han cambiado en los últimos años. Finalmente, utilizando una base de datos novedosa de todas las visitas de los tres candidatos durante toda la campaña de seis meses hemos podido entender las diferentes estrategias de eventos que usan los candidatos presidenciales de los tres partidos.
Publish date
2007
Publication type
Working paper
Information Resource
Format
application/pdf
Language
English
Audience
Students
Researchers
Source repository
Repositorio Digital CIDE
Downloads
1933