Título
La estrategia del océano azul en el mercado de las mascotas
Autor
CUAUHTEMOC ALEJANDRO SANCHEZ GARCIA
Colaborador
MARIO AGUILAR FERNANDEZ (Asesor de tesis)
Nivel de Acceso
Acceso Abierto
Materias
Resumen o descripción
"Mascotas y accesorios is a mexican small business company involved in a 44 per cent growing pets' market; however, it is not growing at the same speed. The present investigation provides a strategy based on the blue ocean's principles (Kim & Mauborgne, 1984) that contribute to creating a new way to development, surveillance and also create ways to attend new markets' possibilities. This investigation is founded on qualitative research using Soft System Methodology (SSM, Checkland & Scholes, 1994) as the main method, in addition to taking the blue ocean's procedures to creating strategies.The result shows a new way that mascotas y accesorios can create their own way to success and expansion."
Fecha de publicación
26 de julio de 2017
Tipo de publicación
Tesis de maestría
Recurso de información
Formato
application/pdf
Idioma
Español
Repositorio Orígen
REPOSITORIO UPIICSA IPN
Descargas
0